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- 2014

Value Retail's Spring Campaign

Services

Artworking / Illustration /

Brief

LMNOP was asked to create a set of illustrated fashion illustrations for Value Retail's spring campaign. The illustrations needed to be vectors so the Freemavens' design team could re-size them to fit on everything from swing tags to billboards.

Outcome

We drew the fashion items by hand in pen and ink then traced them to vectors in iIllustrator, these drawings were given a subtle shading and the watercolour backgrounds were also created as vectors.
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